The symptom is always the same and it is always dismissed as trivial. Sales says the month closed at one number, finance says another, operations has a third, and the meeting spends twenty minutes reconciling instead of deciding. Everyone treats it as an annoyance to be fixed offline. It is not trivial. It is a tax on every decision the leadership team makes, and it compounds: once numbers are contestable, the person with the most persuasive spreadsheet wins arguments rather than the person with the better case. I have seen good operating teams slowed more by this than by any capacity constraint, because it degrades the one thing management runs on, which is a shared account of what is happening.
The instinct is to give the problem to IT or to a data team, and that is where most data governance initiatives quietly die. The technical layer can guarantee that a pipeline runs and a figure is computed consistently. It cannot decide whether a client who paused for six weeks counts as churned, whether a partially delivered order is delivered, or whether a rework counts as a defect when the client never saw it. Those are operating judgements with commercial consequences. They belong to named business owners. Governance fails when a technical function is asked to arbitrate business meaning, because it has neither the authority nor the context to make the call stick.
I approach this as an operator. Nineteen years in operations, most recently as Senior Director, Business Excellence at Publicis Groupe — quality and delivery across 500+ clients, teams of 2,000+ and USD 750 million and more in annual media spend. Earlier in my career the work was explicitly reporting and control: HR scorecards and business intelligence across 23 business units at Raymond, reporting and audits covering 4,500+ retail stores across 19 telecom circles for Vodafone, and benchmarking work for the Election Commission in 2012. Multi-entity, multi-geography reporting where nobody agreed on definitions. That is the same problem most growing companies hit somewhere between fifty and five hundred people.